THE WHITE FIN PROJECT DELUXE EDITION

upcoming.studio

¥4,000

THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION
THE WHITE FIN PROJECT DELUXE EDITION

The found surfboard series by PERFECT DESIGNS. An original concept by Lucas Lecacheur. This edition features over 250 found surfboards from various parts of the world.Specifications:

  • Format: Softcover
  • Dimensions: 130x210mm
  • Length: 288 pages
  • Binding: PUR
  • Design, edited and published by upcoming.studio
  • Print: SEIKO Printing CO., LTD | Tokyo Japan.
  • Edition of 1000

About The White Fin Project:« I brought The White Fin with me every day, and using some double-sided tape, I stuck it to any objects that caught my interest, turning them instantly into surfboards. » — Lucas Lecacheur, PERFECT DESIGNSEvery city has its objects, its potential surfboards, and each of these photos features the context in which these objects have been found. The mission is to find the surfboards that might be hiding in unexpected objects around the world, illustrating their potential one fin, one city, one book at a time. Each object becomes a vehicle for a psycho-geographic experience, and each fin serves as a critique of design and homogeneity.During his world tours, Lucas Lecacheur has consistently carried his White Fin, situating and photographing it daily in every city he visits. Discreetly, he has collected over 700 photos from various locations, including New York, California, Berlin, Tokyo, Seoul, Bali, Sydney, Paris, and many more.The White Fin Project has grown to become a prominent part of PERFECT DESIGNS exhibitions, eventually leading to the release of the first White Fin Project book, titled “The White Fin Project - 1. Los Angeles,” published by Pral Editions (Paris) in March, 2024. This inaugural issue showcases over 80 found surfboards photographed in the city of Los Angeles, California. A section at the end of the book invites people to join the movement by making their own White Fin and using it to transform everyday objects into surfboards.In Spring 2025, Lucas Lecacheur announced a new world tour and the release of a major edition “THE WHITE FIN PROJECT - DELUXE EDITION”, published by upcoming.studio (Tokyo). This edition features over 250 found surfboards from various parts of the world, selected and edited by upcoming.studio. With a tour beginning in Tokyo, and crossing the United States before wrapping up back in Paris, Lucas Lecacheur spreads the movement of The White Fin Project, continuing to find and document surfboards every step of the way.For bulk purchases, or if you’re a store owner, please contact at info@html.market